Before managing $28M+ in ad spend, I produced reality TV shows like Ice Road Truckers, Deadliest Catch, and Storage Wars. That career taught me how to craft compelling stories.

I left television to be a present father, start a business, and build a life on my terms. I brought those TV-honed story frameworks into marketing, developing my own unique approach that turns cold clicks into sales-ready leads.

Over the past seven years, I’ve averaged a 4.3× ROAS across my own businesses and client accounts, including leading brands in financial education, online courses, Local service businesses, and SaaS companies. I’ve also coached 600+ agency owners on running ads profitably.

When you get your ads to WORK… profitably, everything changes: your business grows, your family feels secure, and you succeed.